Why Maison Krug Remains Champagne’s Most Collectible Wine
Lewis Chester DipWSET reveals the first of his list of the World’s Best 12 Fine Wine Estates starting with the highly collectible Maison Krug.
Published on September 12, 2024
Maison Krug © Mikael Benard
Why begin my personalised list of the World’s Best 12 Fine Wine Estates with Maison Krug? As a fine wine collector for almost twenty-five years, I have collected more bottles of Krug than any other wine: more than 1,500. More importantly, I drink more bottles of Krug than any other wine – every Friday night with my family at a minimum. My middle daughter, Anoushka, was just 12 years’ old when she developed a craving for Krug. Maggie Henriquez, at the time the Maison’s President & CEO, found out about Anoushka’s love of Krug and invited her and her friends to celebrate her future eighteenth birthday party at the estate!
Krug evokes class and sophistication. In 2012, the late, great Paul Pontallier invited me to an eight-hour marathon lunch in the great salon of Château Margaux, one of the five left-bank First Growths. On arrival, Paul – the Château’s estate manager – served me a glass of Krug Grande Cuvée, the multi-wine non-vintage blend that Krug lovers around the world imbibe on a regular basis. At around 7pm, after having consumed six bottles of Margaux and a bottle of cognac, I asked Paul why he had chosen to serve me Krug: “We, at Château Margaux, want our guests to consider our wines as being at the same level as those from Maison Krug”. Wow! What an endorsement. Many years later, I would be told something quite similar by Don Weaver, the estate manager at Harlan Estate in Napa Valley, when he met me at the winery door holding two glasses and a cold bottle of Krug Grande Cuvée.
Krug ages forever. Along with Grande Cuvée, the ‘cheapest’ wine in the Maison’s range at around €240 per bottle, the Maison produces a vintage bottling in good years, as well as a formidable non-vintage Rosé, and a rare ‘Collection’ version of its vintage champagnes (only available to private clients). For those willing and able to pay thousands of pounds per bottle, they also produce – in miniscule quantities – a single-vineyard Blanc de Blancs (Chardonnay) wine, Clos du Mesnil, and a single-vineyard Blanc de Noirs (Pinot Noir), Clos d’Ambonnay.
Known for having wines that are generous on the palate, with huge complexity helped by ageing in wooden barrels, Krug is somewhat opposite in design to its LVMH stablemate, Dom Pérignon, which is known for its reductive style of champagnes. Unlike Dom Pérignon, Krug makes less than a tenth of the volume of wine, although getting the exact production figures from either Maison is as difficult as getting your hands on Russia’s nuclear launch codes.
The Maison was established in Reims in 1843, by Joseph Krug, a true visionary non-conformist with an uncompromising philosophy for quality. Joseph’s novel idea was to craft the very best Champagne he could offer, every single year, regardless of annual variations in climate – rather than bottling a wine only in good vintages. He also introduced the idea of building an extensive library of reserve wines from many different years to craft the perfect blend. Six generations of the Krug family have continued Joseph’s work, with Olivier Krug being the latest in a long line of family members to be working at the estate which has been owned by LVMH since 1999.
The most recent innovation at the estate was numbering each bottling of Krug Grande Cuvée with an ‘Edition’ number. In 2016, Edition 163eme was launched, representing the 163rd annual bottling of Grande Cuvée from the time of Joseph Krug’s first vintage in1844. Krug Rosé edition numbers shortly followed suit. Collectors can use the Krug app to quickly find out what and how many wines comprise any given Edition number, and even what music ensemble to pair with the wine. For instance, the most recent release, 171eme Edition, is blended with 131 wines from 12 different years (2015 all the way back to 2000), made up of 45% Pinot Noir, 37% Chardonnay and 18% Meunier grapes. Julie Cavil, the Chef de Cave, recommends enjoying this Krug with Joseph’s Theme: Dream Variation (composed by Kazu Makino et al).
Lewis’s Best 3 Wines from Maison Krug
Krug, Clos du Mesnil, 1979: the first vintage from this iconic single vineyard, it ranks as one of the best three wines I have ever tasted from any estate. Aromas of roses and petals, and a finish that ran for several minutes in the mouth. World class.
Krug, Clos du Mesnil, 2002: although still a relative puppy, I am convinced that the 2002 vintage will last for another twenty-plus years and be considered alongside the 1979 vintage as a legendary wine.
Krug, Vintage 1988: if you can find a bottle that has been stored well, the wine will be remarkably fresh, vibrant and complex, and I guarantee that it will blow your socks off.
The 2024 edition of the Golden Vines awards will take place in Madrid between October 25-27 2024. liquidicons.com
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Lewis Chester DipWSET is a London-based wine collector, member of the Académie du Champagne and Chevaliers du Tastevin, co-founder of Liquid Icons and, along with Sasha Lushnikov, co-founder of the Golden Vines® Awards. He is also Honorary President and Head of Fundraising at the Gérard Basset Foundation, which funds diversity & inclusivity education programmes globally in the wine, spirits & hospitality sectors.
Read the full original article on The Robb Report Monaco and The Robb Report Hong Kong.